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Maslow Insights

Thought Leadership

03.31.2021

Getting Financial Support & Sponsorship for Your Certification Program

Whether you are a senior leader, a mid-level manager or an HR leader, adding professional coaching to your qualifications is a huge asset. Our coach certification programs focus on helping corporate leaders build people-focused, high-performing organizations. We bring together like-minded change makers and equip them to become influential coaches for their people.

You never know what your company can do for you, if you never ask them!

If you are considering our programs, we encourage you to consider two funding sources before tapping into your own budgets:

1) Company sponsorship

2) Canada Job Grants support (view our post for more information on the Canada Job Grants program)

If you’re interested in approaching your employer for funding, we’ve created templates to modify for your employer based on your position. You never know what your company can do for you, if you never ask them!

Looking for your organization to sponsor your certification? Find out where you fit and utilize the template to start the conversation at your organization.

Senior Leaders


[Your Leader’s Name],

As a seasoned leader and valued employee, I am always in the market to take my skills to the next level. The latest research is evident: coaching is the key to unlocking employee and organizational potential. Organizations that adopt a culture of coaching enjoy higher engagement, better results, and more efficient output.

That is why I’m asking for your support and sponsorship in taking my Executive Coaching Program through the Maslow Centre of Executive Leadership.

I’ve chosen the Maslow Centre because they are ICF accredited, and their programs are grounded in both research and practice—with the data to back it up. They focus exclusively on organizational coaching, and have conducted culture transformations for well known Fortune 500 companies. You can read their article on ICF’s website on how culture coaching is the missing link in executive performance here.

The total cost for this program is $[insert total here], and I will be a Maslow Certified Executive Coach in less than a year. The skills I will learn will be directly translatable to my role and will help us drive even better results.

I look forward to discussing this further with you.

[Your Name]

Mid-Level Managers


[Your Leader’s Name],

As a people leader and valued employee, I am always in the market to take my skills to the next level. The latest research is evident: coaching is the key to unlocking employee and organizational potential. Organizations that adopt a culture of coaching enjoy higher engagement, better results, and more efficient output.

That is why I’m asking for your support and sponsorship in taking my Leadership Coaching Program through the Maslow Centre of Executive Leadership. Throughout this program, I will learn consistent and effective coaching techniques to improve the performance of my team. In fact, the latest data shows that having these skills can improve productivity but up to 17% and reduce absenteeism by 41%!

I’ve chosen the Maslow Centre because they are ICF accredited, and their programs are grounded in both research and practice—with the data to back it up. They focus exclusively on organizational coaching, and have conducted culture transformations for well known Fortune 500 companies. 

The total cost for this program is $[insert total here], and I will be a Maslow Certified Leadership Coach in less than a year. The skills I will learn will be directly translatable to my role and will help us drive even better results.

I look forward to discussing this further with you.

[Your Name]

HR Leaders


[Your Leader’s Name],

As an HR professional and valued employee, I am always in the market to take my skills to the next level. The latest research is evident: coaching is the key to unlocking employee and organizational potential. Organizations that adopt a culture of coaching enjoy higher engagement, better results, and more efficient output. Creating this culture requires an intentional approach to implementing coaching throughout the company.

That is why I’m asking for your support and sponsorship in taking my Culture Coaching Program through the Maslow Centre of Executive Leadership.

I’ve chosen the Maslow Centre because they are ICF accredited, and their programs are grounded in both research and practice—with the data to back it up. They focus exclusively on organizational coaching, and have conducted culture transformations for well known Fortune 500 companies. You can read their article in CPHR’s magazine on the future of People & Culture in organizations here.

The total cost for this program is $[insert total here], and I will be a Maslow Certified Culture Coach in less than a year. The skills I will learn will be directly translatable to my role and will help us drive even better results.

I look forward to discussing this further with you.

[Your Name]