
Certification Programs
Foundations of Coaching
Foundations of Coaching
If you are an HR professional, leader, or aspiring coach with previous leadership or management experience, our ICF accredited Foundations of Coaching program is for you! Develop critical foundational coaching skills by learning how to have a coaching conversation that will empower and grow potential.
Our Foundations of Coaching (Module 1) Program provides participants with Approved Coach Specific Training Hours (ACSTH) through the International Coaching Federation (ICF). This means that upon completion of Module 1, you will have completed half the coaching training necessary to become an Associate Certified Coach (ACC); if you choose to continue onto another module, you will have all the training hours needed for your ACC application. Additional requirements apply. Our enrollment advisors can answer your questions and help you plan your certification path, including how the completion of Module 1 sets you up to complete our Leadership, Culture, and Executive Coaching programs.
Whether you plan to complete a coaching credential through ICF or not, your completion of Module 1 paves the path for taking our other modules, all resulting in Maslow Coaching Certifications.
Upcoming dates
Foundations of Coaching- July 6th, 2022
New Certified Leadership Coaching Program – September 2022
Webinar
Please book an appointment with an enrollment advisor or sign up for our Certifications Webinar for more information.
Module 1
$2,000*
*+$250 One Time Registration Fee
Module 1
The time commitment associated with Foundations of Coaching (Module 1) is 30 hours; 28 hours of training (over 4 full days or 8 half days), and 2 hours of homework. Our calendar will provide you with further details on how courses are offered (in person or virtual) and how the training days are distributed (back-to-back or over several weeks).
During Module 1, you will:
- Build a strong foundation of Maslowian Coaching, including learning about the ICF core competencies of coaching.
- Be introduced to the Maslow Coaching Funnel©, which will help you understand and execute the flow and structure of an effective coaching conversation.
- Learn about three important methods of coaching: developmental, performance and skills coaching.
- Develop skills to empower and grow your employees’ potential.
- Be more aware of your own assumptions so you can focus on moving forward.
- Become a better listener with a stronger presence.
- Explore your potential and work towards your own self-actualization journey.
The program units are as follows:
- Introduction & Self-Actualization
- Foundations of Coaching
- Ethics & The Coaching Funnel
- Coaching Skills
- The 6 Faculties
- Wheels, Scaling & Challenging Assumptions
- Actions & Accountability
- Full Practice & Closing

Become a Maslow Certified Coach
The Foundations of Coaching module paves the way to the other modules offering a certificate, such as the Maslow Certified Leadership Coach (MCLC) or Maslow Certified Culture Coach (MCCC) , or the Maslow Certified Executive Coach (MCEC) programs.
ICF Accredited Hours
This program is ICF accredited and will result in 30 hours towards increasing your current hours or completing your next ICF coaching designation.
Greater Communication Skills
According to a Salesforce survey featured in Forbes, Employees who feel their voice is heard are 4.6 times more likely to feel empowered to do their best work. Several skills associated with effective coaching are advanced communication skills. You will find yourself becoming more mindfully aware and proficient in the areas of active listening (including tone, body language, emotions, hesitations, etc.), powerful questioning, and direct communication.
Improved Coaching Practice
You will gain increased understanding, proficiency, and accountability associated with your coaching practice. This will result in conversations with your employees and internal business partners that inspire new behaviours and discoveries. This combination is known to create greater commitment and satisfaction in direct reports.
Growth in Confidence as a Leader
You will complete this course with more confidence in your leadership skills. Between new tools, new/strengthened relationships, practical application that includes constructive feedback, and a learning environment that is conducive to vulnerability and building trust, being positively impacted as well as encouraged in your practice as a leader is a guarantee.
Increased empowerment and engagement of direct reports
Increased understanding of the self-actualization process allows you to share the experience and work toward opening new and exciting alternative paths that lead to higher engagement in work overall.
Testimonials
My learning with Maslow has reshaped my perspective on people development and given me innovative coaching skills to help people reach their full potential. Maslow is ahead of its time in providing transformative ideas and skills to foster humanistic leadership that honours and elevates the individual.
Sinden Luciuk, Vice President, Members’ Products & Services, Doctors of BC
Culture Coaching course gives you the knowledge and tools to work with organizations to manage and lead their organizational culture. An exciting step to realizing potential both for the organization and all stakeholders. The Human Needs at Work form the basis for the employee experience and the organizational culture actualization.
Benita Stafford-Smith, MCC
The Maslow Leadership Coaching Program, not only offered the best coach training and hands-on practice opportunities, but introduced tools and concepts that allowed me to get a deeper awareness of my way of thinking. The unique approach to coach training has made me a better leader and coach, and given me the confidence to use my new skills.
Deborah Viccars Director, Policy & Planning, Doctors of BC
The learnings and the practice (in Module 1) were honestly transformative – I built a new muscle and new awareness of myself as a coach and leader. The quality of instruction is incredible and the other participants were vulnerable in learning alongside me. I look forward to doing further training with Maslow Centre, and would highly recommend their programs to others.
Jessica Young, Chief People Officer, Clearly
Module 1 was an exceptional learning experience with the Maslow Centre for Executive Leadership. Tim and his team created a safe, well-curated, highly stimulating learning environment delivered virtually, which brought together a fine balance of real-time instruction, self-reflection, and a fun, engaging learning dynamic.
Marjorie Lewis, Senior Leader, Leadership Development and Learning, Seaspan ULC
As a person who loves to problem solve and suggest solutions, I was surprised at how quickly I was able to learn the skill of coaching someone in a way that they could come up with their own solutions. The content built up in a logical manner but in a way that sparked creative thinking and outcomes. I highly recommend Maslow Centre for Executive Leadership's program for anyone interested in honing their coaching skills.
Angela Champ, President, Lean In Canada
Over the years I have participated in many coaching programs; This coaching program outshines them all. The coaching techniques (I’ve) learned over the past years in no way compares to the "value-add" techniques learned in this program. The skill building provided over this 8-week period is a wonderful learning experience. I would highly recommend this program to others.
Rose Tomlinson, Manager, Learning and Development, Prospera Credit Union
Module 1 (Foundations of Leadership Coaching) has provided me an excellent opportunity to reinforce the foundations of coaching, and practice and improve my coaching skills with an impressive cohort of participants from a similar professional background. These skills will be used in my everyday leadership, and I’ve also built my professional network across the country.
Jennifer Forrest, Vice President, Human Resources, Pembina Pipeline Corporation
One of the best leadership courses I have ever taken! I loved learning something new every week and being given time to put it into practice in coaching with my peers. There are two things that Tim said during the course that will stick with me for years to come: "We need to hold our employees capable" and "Is it time for resolution or a revolution?"
Roza Sabety, Senior Manager, Commercial and Retail Lending Services, ABCU Credit Union
My experience with the Maslow Centre for Executive Leadership was really positive. I grew in my coaching practice and I have been able to apply these concepts at work. The program allowed me to learn the mechanics of coaching, and provided ample opportunities to be coached and to coach others. I highly recommend this program for any leader or HR individual.
Jennifer Leaman, Manager, Leadership Development, Finning

upcoming programs
Take a look at our complete calendar of upcoming certification programs.