ENSURING LEADERSHIP ACCOUNTIBILITY AND ROLE MODELLING
BUILDING STRONG CULTURE ACTION PLANS
Why great corporate culture is a gamechanger
What makes some workplaces a great place to work and others not so great. Yes, there are many factors involved but one unifying force by which each great company is guided: their culture. We’re twenty-odd years into the 21st century but light years away from what was acceptable, even profitable for workplaces back in the day. Today, their sustainability is increasingly questionable. There’s a massive paradigm shift happening where profit-centric central command, machine-like organizations are morphing into triple bottom line, stakeholder-centric, nurturing organisms because it is no longer a predictable world. We’re in V.U.C.A. land now especially in a post-Covid era and life is precious. Many want to spend their careers working in a place that brings out the best in them and the world. And an increasing number of people prefer to patronize those kinds of companies.
How do we know? A look at the literature shows many companies that have great workplace cultures are consistently outperforming companies that don’t. Also, our own ongoing research Project Dialogue indicates that the more the overall well-being of employees is prioritized, the higher the engagement, productivity, and quality of the customer experience. So when Gallup tells us that people-focused companies with high employee engagement have 3 times higher returns, we agree. What’s good for the people is good for the business.
Any kind of transformation, be it technological or the merging of two separate entities, is a difficult endeavor. But without addressing the organizational culture transformation necessary for any kind of change is the difference between sustainable success and another project gone wrong. But culture is a tricky business. Evolving culture can be trickier. You can’t just bring in management consultants and follow a rule book. Trying to evolve culture without coaching is like trying to plant a tree by leaving it out on the ground. It’s not going to take root and grow, its life is limited.
There’s a massive paradigm shift happening where profit-centric central command, machine-like organizations are morphing into triple bottom line, stakeholder-centric, nurturing organisms because it is no longer a predictable world.
Why Maslow Leadership for Culture Coaching?
Maslow Leadership specializes at the intersection of culture and coaching. We are the first in the world in introducing the expertise of culture coaching for organizations. Understanding one of your organization’s greatest strategies, having a thriving workplace culture is what we call Cultural Actualization, a term we have defined with our proprietary culture framework. We understand that it requires a strategic, consistent, and ongoing approach at multiple layers of the organization, starting with the leaders to unleash organizational potential. This is why our Cultural Actualization framework goes deep by assessing your organization and building a framework for cultural transformation.
Because we focus exclusively on coaching in the organizational arena, we have extensive experience working with different companies working across a wide number of industries coupled with our practical, comprehensive knowledge of workplace environments. We know the nitty-gritty challenges that arise day to day. And we know how to support your organization’s journey.
Our coaches are experts in the field of coaching for culture change, creating cultural action plans, facilitating transformational processes associated with launching and sustaining progress and providing coaching to individuals and teams specific to culture change.
We have coaches available on 4 continents and in 5 different languages.
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If you would like to schedule a complimentary consultation with one of our Culture Experts, reach out to us using the button below.
We found Culture Coaching to be a missing link in culture transformation projects. Most transformation projects focus on technology, whereas the culture side is what makes it or breaks it! With culture coaching, we assure leaders role model the change and follow through on their culture action plans.Timothy Tiryaki