Certification Programs
Certified Executive Culture Coach© (CECC)
Certified Executive Culture Coach© (CECC)
LEARN HOW TO LEAD WITH CULTURE ©
Employee needs have changed. Companies are struggling to retain employees. Burnout is on the rise, and well-being is low. Leaders feel stuck with poor performance among employees and need support balancing results and relationships. In sum: Leaders are struggling to lead with culture.
Engagement measures developed 10-20 years ago are insufficient and outdated; previous leadership programs failed to build the necessary people skills. We need a new way of measuring culture and upskilling leaders for the post-COVID era. Leaders and Coaches need to equip themselves with the knowledge and tools to better understand culture. With this toolkit, they will bring awareness and reflection on how to lead with culture. Culture Coaches are essential to help organizations navigate the post-COVID transformation at work.
PIONEER A NEW FIELD IN COACHING
Since 2020, Maslow Leadership has been pioneering a new field in coaching: Organizational Culture Coaching (OCC). OCC supports leaders and organizations to keep culture on their daily agenda, helping them build great workplace cultures.
At ICF Converge 2021, Maslow Leadership presented Organizational Culture Coaching, and our efforts towards creating a new ecosystem on this topic, bringing together industry, research, and coach practitioners.
Maslow also delivered several culture coaching projects with Fortune 500 companies during the COVID-19 pandemic, which created an opportunity to develop and improve this field.
Upcoming dates
Executive Culture Coaching – September 15 – November 3, 2023 online
For more information, book an appointment with an Enrollment Advisor.
CECC
$6,599*
*All prices are in USD
*For multiple modules and certification bundles, speak to our Enrollment Advisor.
EXPAND YOUR COACHING Influence
Noticing the need and demand, Maslow built the world’s first Organizational Culture Coaching program. Our Certified Executive Culture Coach (CECC) program is intended to increase the capacity to deliver Organizational Culture Coaching and use the toolkits developed through research and practice.
The CECC program equips leaders and coaches with the ability to speak the executive language of strategy and culture, ask better questions, leverage the culture coaching toolkit, and coach leaders and their teams. The CECC program focuses on both 1:1 and team coaching and how to integrate holistic coaching programs to change the workplace culture.
As a Certified Executive Culture Coach, you will be able to:
- Understand and better use the language of strategy and culture
- Present your coaching services from a thought leadership perspective
- Facilitate a Culture Levers session to map your client’s organizational needs
- Propose a coaching strategy combining 1:1 and team coaching
- Measure organizational culture with the Culture-Actualization Index©
- Design and facilitate a Culture Action Plan
- Coach leaders and teams through the Culture Action Plan
Graduates of this program will also become channel partners for Maslow’s Culture-Actualization Index©, a research-driven tool for measuring workplace culture and understanding employee needs.
The time commitment associated with Executive Culture Coaching is 30 hours and +7 hours of applied project work.
APPLY A NEW CULTURE INDEX FOR CORPORATE TEAM COACHING
Most coaches are familiar with 360 feedback surveys, personality and strengths assessments. We advocate that coaches need to equip themselves with organizational and teams-based surveys and indexes as part of their coaching. These tools will help them influence the system, and better understand context and culture. As part of our commitment to growing this new field, we developed a research-driven, empirically validated new tool: the Culture-Actualization Index©. The Culture-Actualization Index is used as an input tool for team coaching or with the executive/senior leadership team for the whole organization.
The index is based on Abraham Maslow’s Hierarchy of Needs and Alderfer’s ERG framework and relates those needs to workplace culture and employee experience in the 21st century post-COVID era. After two years of qualitative and quantitative research (incl. focus groups, subject-matter consultations, double data collection, factor analysis, predictive validity, and reliability studies), in partnership with St. Mary University’s Organizational Psychology Department, we developed a unique framework that brings organizational and workplace lenses to the hierarchy of needs.
As part of our CECC program, you will learn about our main research findings and the changing employee needs at work in the post-COVID era. We will also provide you with exclusive access to our survey tool and guidance on how to use it as input to culture action planning and corporate team coaching.
WHO IS IT FOR?
- Professional Coaches
- Coaches that want to get into Corporate and Organizational Coaching
- Executives and Senior Leaders
- HR Practitioners and Business Partners
If you are an Executive or Organizational Coach, working with medium and large organizations, or want to work with Corporations and Executives, this program will increase your knowledge on how to coach executives and senior leaders on culture and bring in a team/organization-based survey into your coaching practice.
WHAT WILL YOU LEARN?
- Describe three ways of leading with culture: culture as the north star, as operational fabric, as employee experience
- Learn about the theory of motivation and needs
- Define research-driven findings of the changing needs at work in the post-COVID era
- Use the Culture-Actualization Index© as an input to team and organizational coaching
- Design and facilitate Culture Action Plans
- Build Culture Coaching Programs: 1:1, team and group coaching integrations
The session will help participants develop a shared language and important concepts of the theory of needs, understanding self-actualization, and team actualization. Our insights will help executives, leadership, and team coaches better support their clients by considering the systems, context, and culture surrounding them.
GAIN A COVETED CERTIFICATE
The Executive Culture Coaching Program provides participants with Continuing Coach Education credits (CCEs) through the International Coaching Federation (ICF). This means that you will gain 30 credits of supplemental and advanced education to upgrade skills and renew an ICF credential upon completing this program. Whether you require the CCE credits or not, completing this program will gain you the coveted title of Certified Executive Culture Coach (CECC) and join the Maslow alumni community.
WHAT’S INCLUDED?
- The Culture Levers© program (fully asynchronous, additional 3 CCE hours)
- Certified Executive Culture Coach program – 4 full days in-person or 8 half days over 8 weeks online
- CECC Examination
- CECC Certification
- Unique access to one Culture-Actualization Index© survey (single team)
Become a Certified Executive Culture Coach (CECC)
Become one of the first in the world to pioneer this new field in coaching and pioneer culture transformation.
ICF Accredited Hours
This program is ICF CCE accredited and offers 30 CCE hours.
Toolkit
Learn how to coach through any culture survey, how to develop a culture action plan, how to coach for career journey maps, utilizing human centered design thinking and establishing culture practices.
Culture Change/Transformation
Increase your knowledge on how organizational culture works and learn how to develop influence on leaders and organizations on Culture Change/Transformation.
Applied Project
During this program, you will be working on an applied project, with a real company/team and a leader, you will find, to practice your culture coaching skills. You will receive feedback from your mentor coach, get support and learn from other participants on their projects as well.
Like minded culture champions
Expanding your network of other outstanding organizations focusing on culture and people potential, ability to collaborate, brainstorm, learn with and from other participants.
Testimonials
Great direct experiential learning within each classroom setting, which fostered and enabled us to build on our previous weeks learning into real coaching activity.
Brad Gamble, Assistant Dean, CMO, UBC Sauder School of Business
The experience has been life changing for me. I've grown professionally, personally, and made new lifelong relationships. The program clearly demonstrated to me that I am indeed following my own North Star. I am enlightened and thankful.
Debra Ann Kaltiainen, Sales Development Coach – MD Management Limited
Maslow Centre for Executive Leadership is aiming to become one of the best Coaching training center. After only 2 years of existence, there are not far off! A truly life changing opportunity to grow as a professional and as a human. So much wisdom!
Christophe Lefebvre. Strategic HR Advisor – Doctors Without Borders
My experience across both the Foundations course and the Leadership Training course is that the team at Maslow and the coursework that has been developed are exceptional. As a leader myself with decades of experience, and several additional coaching certifications — I still found this course incredibly beneficial, the wisdom shared by the trainers to be insightful and meaningful in my ongonig development, and the overall experience with other learners to have completely reinvigorated me when it comes to my development as a coach.
JP Gaston, Certified Coach, CEO and Podcast Host – The Biz Dojo Inc. Sr. Programs Manager – TELUS
This is a very good practical program that can significantly change your approach to leadership.
Jessica McPhee, Director, People & Culture – CPSA
All three instructors provided an environment in which every student felt safe and was able to open up and share deep insight of their life and values. The program is very encouraging to be yourself with all strengths and weaknesses we have as humans (and future coaches) . Great- keep going!
Ralf Holzapfel, Co Founder – HorseSense360
As it is with any organization, Maslow is about the people … and the people representing Maslow built huge trust with their credibility and genuine care of and belief in us as learners. This curriculum is outstanding. Grounded in science and the best research as well as brought together in a way that makes this very advanced course understandable, accessible, and immediately applicable.
Rebecca Hannagan, Co-Founder and Principal Advisor – True North Advising Group LLC
My learning with Maslow has reshaped my perspective on people development and given me innovative coaching skills to help people reach their full potential. Maslow is ahead of its time in providing transformative ideas and skills to foster humanistic leadership that honours and elevates the individual.
Sinden Luciuk, Vice President, Members’ Products & Services, Doctors of BC
Culture Coaching course gives you the knowledge and tools to work with organizations to manage and lead their organizational culture. An exciting step to realizing potential both for the organization and all stakeholders. The Human Needs at Work form the basis for the employee experience and the organizational culture actualization.
Benita Stafford-Smith, MCC
The Maslow Leadership Coaching Program, not only offered the best coach training and hands-on practice opportunities, but introduced tools and concepts that allowed me to get a deeper awareness of my way of thinking. The unique approach to coach training has made me a better leader and coach, and given me the confidence to use my new skills.
Deborah Viccars Director, Policy & Planning, Doctors of BC
The learnings and the practice (in Module 1) were honestly transformative – I built a new muscle and new awareness of myself as a coach and leader. The quality of instruction is incredible and the other participants were vulnerable in learning alongside me. I look forward to doing further training with Maslow Centre, and would highly recommend their programs to others.
Jessica Young, Chief People Officer, Clearly
Module 1 was an exceptional learning experience with the Maslow Centre for Executive Leadership. Tim and his team created a safe, well-curated, highly stimulating learning environment delivered virtually, which brought together a fine balance of real-time instruction, self-reflection, and a fun, engaging learning dynamic.
Marjorie Lewis, Senior Leader, Leadership Development and Learning, Seaspan ULC
As a person who loves to problem solve and suggest solutions, I was surprised at how quickly I was able to learn the skill of coaching someone in a way that they could come up with their own solutions. The content built up in a logical manner but in a way that sparked creative thinking and outcomes. I highly recommend Maslow Centre for Executive Leadership's program for anyone interested in honing their coaching skills.
Angela Champ, President, Lean In Canada
Over the years I have participated in many coaching programs; This coaching program outshines them all. The coaching techniques (I’ve) learned over the past years in no way compares to the "value-add" techniques learned in this program. The skill building provided over this 8-week period is a wonderful learning experience. I would highly recommend this program to others.
Rose Tomlinson, Manager, Learning and Development, Prospera Credit Union
Module 1 (Foundations of Leadership Coaching) has provided me an excellent opportunity to reinforce the foundations of coaching, and practice and improve my coaching skills with an impressive cohort of participants from a similar professional background. These skills will be used in my everyday leadership, and I’ve also built my professional network across the country.
Jennifer Forrest, Vice President, Human Resources, Pembina Pipeline Corporation
One of the best leadership courses I have ever taken! I loved learning something new every week and being given time to put it into practice in coaching with my peers. There are two things that Tim said during the course that will stick with me for years to come: "We need to hold our employees capable" and "Is it time for resolution or a revolution?"
Roza Sabety, Senior Manager, Commercial and Retail Lending Services, ABCU Credit Union
My experience with the Maslow Centre for Executive Leadership was really positive. I grew in my coaching practice and I have been able to apply these concepts at work. The program allowed me to learn the mechanics of coaching, and provided ample opportunities to be coached and to coach others. I highly recommend this program for any leader or HR individual.
Jennifer Leaman, Manager, Leadership Development, Finning