
Certification Programs
Executive Culture Coaching
Executive Culture Coaching
Become a Maslow Certified Executive Culture Coach
If leadership coaching is about unleashing leadership potential, culture coaching is about unleashing strategic & organizational potential. Our thought leadership on Executive Coaching as Coaching for Strategy, Culture and Leadership is opening new perspectives for many coaches in the world. We are pioneers of this field as we presented at ICF’s Converge 2021 conference this new field of coaching as a result of our research and practice.
We have developed North America’s first Executive Culture Coaching Certificate Program, focusing exclusively on strategy-culture alignment and culture dynamics of large corporations. This program helps participants work with Executives / Senior Leaders in both 1:1 and team / group coaching settings.
If you are an HR professional, seasoned, or executive leader, or an accredited coach working within organizations, our ICF accredited Executive Culture Coaching program is for you! This program is focused on building the knowledge and skills needed for coaching towards a self-actualizing workplace culture. We focus on strategy-culture alignment, corporate North Star, managing employee engagement, employee experience, building Culture Action Plans and coaching through survey results.
The Executive Culture Coaching Program (Module 3) provides participants with Continuing Coach Education credits (CCEs) through the International Coaching Federation (ICF). This means that upon completion of Module 3, ICF accredited coaches will gain 40 credits of supplemental and advanced education to upgrade skills and renew an ICF credential.
Whether you require the CCE credits or not, your completion of Modules 1, 2 (prerequisites), and 3 will earn you the coveted titles of Maslow Certified Leadership Coach (MCLC) and Certified Executive Culture Coach (CECC). Our enrollment advisors can answer your questions and help you plan your certification path.
Upcoming dates
Executive Culture Coaching – July 20, 2022
Executive Culture Coaching – Sep 16, 2022
Webinar
For more information, sign up for our Certifications Webinar.
Module 3
$6,000*
*+$250 One Time Registration Fee
*For Multiple Modules and certification bundles, speak to our enrollment advisor.

Module 3
The time commitment associated with Executive Culture Coaching (Module 3) is 40 hours; 33 hours of training (over 5 full days, 4 days training + 1 day practicum day scheduled at a later date) and 7 hours of applied project work. Our course schedule will provide you initial details on how courses are offered and how the training days are distributed. Our enrollment advisors can provide further details around the structure of Module 3.
During Module 3, you will:
- Build a strong framework and understanding of what organizational culture is and how it impacts an organization’s success.
- Why it’s critical to align business strategy and culture
- Examples of North Star Frameworks of Organizations
- Why culture frameworks are not enough and why you need Culture Action Plans
- Understand how to incorporate organizational survey data into coaching for culture transformation.
- Learn to coach leaders and groups on organizational culture, including building and executing a culture action plan.
- Asses real case studies and complete an applied coaching project to reinforce your learning.
- Gain confidence in coaching for culture change.
- Develop a toolkit of culture coaching resources in both 1:1 and team settings.
- Understand what it takes to move in the direction of becoming a self-actualizing organization, including addressing the alignment of people practices to strategy.
Ideal Participant
Corporate leaders wanting to change organizational culture and build a great workplace culture.
Human Resources and Communications professionals with the ability to influence and inform culture Certified coaches looking to expand their knowledge and/or work within the area of organizational culture.
Prerequisites
Modules 1 and 2, or 60hours of ICF approved training or ICF designations (ACC, PCC, MCC), plus 15 years of corporate work experience.
Benefits
- Understand the Executive World: Learn more about what Senior Leaders expect from coaches and how to best work with them.
- The Language of Strategy & Culture Alignment: Learning to understand your corporate culture and identify where issues exist, including around alignment of people practices to strategy.
- Self-Actualizing Organization: Understanding what it takes to move in the direction of becoming a self-actualizing organization and how utilizing survey data, action planning techniques, and culture coaching are critical pieces (and commitments) of transformation.
- Culture Action Plans: Learn how to facilitate and coach for building Culture Actions Plans.
- Applied Project: The capstone project associated with this program actually puts participants back into their organizations, taking on a specific culture transformation project. Participants will apply the skills learned to a practical case study that will also have a positive impact on the organization

Become a Certified Executive Culture Coach (CECC)
Become one of the first in the world to pioneer this new field in coaching and pioneer culture transformation.
ICF Accredited Hours
This program is ICF CCE accredited and offers 40 CCE hours.
Toolkit
Learn how to coach through any culture survey, how to develop a culture action plan, how to coach for career journey maps, utilizing human centered design thinking and establishing culture practices.
Culture Change/Transformation
Increase your knowledge on how organizational culture works and learn how to develop influence on leaders and organizations on Culture Change/Transformation.
Applied Project
During this program, you will be working on an applied project, with a real company/team and a leader, you will find, to practice your culture coaching skills. You will receive feedback from your mentor coach, get support and learn from other participants on their projects as well.
Like minded culture champions
Expanding your network of other outstanding organizations focusing on culture and people potential, ability to collaborate, brainstorm, learn with and from other participants.
Testimonials
My learning with Maslow has reshaped my perspective on people development and given me innovative coaching skills to help people reach their full potential. Maslow is ahead of its time in providing transformative ideas and skills to foster humanistic leadership that honours and elevates the individual.
Sinden Luciuk, Vice President, Members’ Products & Services, Doctors of BC
The Maslow Leadership Coaching Program, not only offered the best coach training and hands-on practice opportunities, but introduced tools and concepts that allowed me to get a deeper awareness of my way of thinking. The unique approach to coach training has made me a better leader and coach, and given me the confidence to use my new skills.
Deborah Viccars Director, Policy & Planning, Doctors of BC
“Our culture coaches are experts in organizational culture and coaching, they understand the interaction between individual behaviours and group behaviours, have a meta-understanding of using surveys, and can adapt to using different culture models all while coaching individuals and groups”
Timothy Tiryaki Founder & CEO Maslow Centre for Executive Leadership

upcoming programs
Executive Culture Coaching – July 20, 2022
Take a look at our complete calendar of upcoming certification programs.