
Certification Programs
Certified Executive Culture Coach (CECC)
Certified Executive Culture Coach (CECC)
Become a Maslow Certified Executive Culture Coach
If leadership coaching is about unleashing leadership potential, culture coaching is about unleashing strategic & organizational potential. Our thought leadership on Executive Coaching as Coaching for Strategy, Culture and Leadership is opening new perspectives for many coaches in the world. We are pioneers of this field as we presented at ICF’s Converge 2021 conference this new field of coaching as a result of our research and practice.
We have developed North America’s first Executive Culture Coaching Certificate Program, focusing exclusively on strategy-culture alignment and culture dynamics of large corporations. This program helps participants work with Executives / Senior Leaders in both 1:1 and team / group coaching settings.
If you are an HR professional, seasoned, or executive leader, or an accredited coach working within organizations, our ICF accredited Executive Culture Coaching program is for you! This program is focused on building the knowledge and skills needed for coaching towards a self-actualizing workplace culture. We focus on strategy-culture alignment, corporate North Star, managing employee engagement, employee experience, building Culture Action Plans and coaching through survey results.
The Executive Culture Coaching Program (Module 3) provides participants with Continuing Coach Education credits (CCEs) through the International Coaching Federation (ICF). This means that upon completion of Module 3, ICF accredited coaches will gain 40 credits of supplemental and advanced education to upgrade skills and renew an ICF credential.
Whether you require the CCE credits or not, your completion of Modules 1, 2 (prerequisites), and 3 will earn you the coveted titles of Maslow Certified Leadership Coach (MCLC) and Certified Executive Culture Coach (CECC). Our enrollment advisors can answer your questions and help you plan your certification path.
Upcoming dates
Executive Culture Coaching – Sep 16, 2022
Executive Culture Coaching – Oct 26-Oct 29, 2022 in-person in Los Angeles
Webinar
For more information, sign up for our Certifications Webinar.
Or book an appointment with an Enrollment Advisor.
Module 3
$6,000*
*+$250 One Time Registration Fee
*For Multiple Modules and certification bundles, speak to our enrollment advisor.

Module 3
The time commitment associated with Executive Culture Coaching (Module 3) is 40 hours; 33 hours of training (over 5 full days, 4 days training + 1 day practicum day scheduled at a later date) and 7 hours of applied project work. Our course schedule will provide you initial details on how courses are offered and how the training days are distributed. Our enrollment advisors can provide further details around the structure of Module 3.
During Module 3, you will:
- Build a strong framework and understanding of what organizational culture is and how it impacts an organization’s success.
- Why it’s critical to align business strategy and culture
- Examples of North Star Frameworks of Organizations
- Why culture frameworks are not enough and why you need Culture Action Plans
- Understand how to incorporate organizational survey data into coaching for culture transformation.
- Learn to coach leaders and groups on organizational culture, including building and executing a culture action plan.
- Asses real case studies and complete an applied coaching project to reinforce your learning.
- Gain confidence in coaching for culture change.
- Develop a toolkit of culture coaching resources in both 1:1 and team settings.
- Understand what it takes to move in the direction of becoming a self-actualizing organization, including addressing the alignment of people practices to strategy.
Ideal Participant
Corporate leaders wanting to change organizational culture and build a great workplace culture.
Human Resources and Communications professionals with the ability to influence and inform culture Certified coaches looking to expand their knowledge and/or work within the area of organizational culture.
Prerequisites
Modules 1 and 2, or 60hours of ICF approved training or ICF designations (ACC, PCC, MCC), plus 15 years of corporate work experience.
Benefits
- Understand the Executive World: Learn more about what Senior Leaders expect from coaches and how to best work with them.
- The Language of Strategy & Culture Alignment: Learning to understand your corporate culture and identify where issues exist, including around alignment of people practices to strategy.
- Self-Actualizing Organization: Understanding what it takes to move in the direction of becoming a self-actualizing organization and how utilizing survey data, action planning techniques, and culture coaching are critical pieces (and commitments) of transformation.
- Culture Action Plans: Learn how to facilitate and coach for building Culture Actions Plans.
- Applied Project: The capstone project associated with this program actually puts participants back into their organizations, taking on a specific culture transformation project. Participants will apply the skills learned to a practical case study that will also have a positive impact on the organization

Become a Certified Executive Culture Coach (CECC)
Become one of the first in the world to pioneer this new field in coaching and pioneer culture transformation.
ICF Accredited Hours
This program is ICF CCE accredited and offers 40 CCE hours.
Toolkit
Learn how to coach through any culture survey, how to develop a culture action plan, how to coach for career journey maps, utilizing human centered design thinking and establishing culture practices.
Culture Change/Transformation
Increase your knowledge on how organizational culture works and learn how to develop influence on leaders and organizations on Culture Change/Transformation.
Applied Project
During this program, you will be working on an applied project, with a real company/team and a leader, you will find, to practice your culture coaching skills. You will receive feedback from your mentor coach, get support and learn from other participants on their projects as well.
Like minded culture champions
Expanding your network of other outstanding organizations focusing on culture and people potential, ability to collaborate, brainstorm, learn with and from other participants.
Testimonials
Great direct experiential learning within each classroom setting, which fostered and enabled us to build on our previous weeks learning into real coaching activity.
Brad Gamble, Assistant Dean, CMO, UBC Sauder School of Business
The experience has been life changing for me. I've grown professionally, personally, and made new lifelong relationships. The program clearly demonstrated to me that I am indeed following my own North Star. I am enlightened and thankful.
Debra Ann Kaltiainen, Sales Development Coach – MD Management Limited
Maslow Centre for Executive Leadership is aiming to become one of the best Coaching training center. After only 2 years of existence, there are not far off! A truly life changing opportunity to grow as a professional and as a human. So much wisdom!
Christophe Lefebvre. Strategic HR Advisor – Doctors Without Borders
My experience across both the Foundations course and the Leadership Training course is that the team at Maslow and the coursework that has been developed are exceptional. As a leader myself with decades of experience, and several additional coaching certifications — I still found this course incredibly beneficial, the wisdom shared by the trainers to be insightful and meaningful in my ongonig development, and the overall experience with other learners to have completely reinvigorated me when it comes to my development as a coach.
JP Gaston, Certified Coach, CEO and Podcast Host – The Biz Dojo Inc. Sr. Programs Manager – TELUS
This is a very good practical program that can significantly change your approach to leadership.
Jessica McPhee, Director, People & Culture – CPSA
All three instructors provided an environment in which every student felt safe and was able to open up and share deep insight of their life and values. The program is very encouraging to be yourself with all strengths and weaknesses we have as humans (and future coaches) . Great- keep going!
Ralf Holzapfel, Co Founder – HorseSense360
As it is with any organization, Maslow is about the people … and the people representing Maslow built huge trust with their credibility and genuine care of and belief in us as learners. This curriculum is outstanding. Grounded in science and the best research as well as brought together in a way that makes this very advanced course understandable, accessible, and immediately applicable.
Rebecca Hannagan, Co-Founder and Principal Advisor – True North Advising Group LLC
My learning with Maslow has reshaped my perspective on people development and given me innovative coaching skills to help people reach their full potential. Maslow is ahead of its time in providing transformative ideas and skills to foster humanistic leadership that honours and elevates the individual.
Sinden Luciuk, Vice President, Members’ Products & Services, Doctors of BC
Culture Coaching course gives you the knowledge and tools to work with organizations to manage and lead their organizational culture. An exciting step to realizing potential both for the organization and all stakeholders. The Human Needs at Work form the basis for the employee experience and the organizational culture actualization.
Benita Stafford-Smith, MCC
The Maslow Leadership Coaching Program, not only offered the best coach training and hands-on practice opportunities, but introduced tools and concepts that allowed me to get a deeper awareness of my way of thinking. The unique approach to coach training has made me a better leader and coach, and given me the confidence to use my new skills.
Deborah Viccars Director, Policy & Planning, Doctors of BC
The learnings and the practice (in Module 1) were honestly transformative – I built a new muscle and new awareness of myself as a coach and leader. The quality of instruction is incredible and the other participants were vulnerable in learning alongside me. I look forward to doing further training with Maslow Centre, and would highly recommend their programs to others.
Jessica Young, Chief People Officer, Clearly
Module 1 was an exceptional learning experience with the Maslow Centre for Executive Leadership. Tim and his team created a safe, well-curated, highly stimulating learning environment delivered virtually, which brought together a fine balance of real-time instruction, self-reflection, and a fun, engaging learning dynamic.
Marjorie Lewis, Senior Leader, Leadership Development and Learning, Seaspan ULC
As a person who loves to problem solve and suggest solutions, I was surprised at how quickly I was able to learn the skill of coaching someone in a way that they could come up with their own solutions. The content built up in a logical manner but in a way that sparked creative thinking and outcomes. I highly recommend Maslow Centre for Executive Leadership's program for anyone interested in honing their coaching skills.
Angela Champ, President, Lean In Canada
Over the years I have participated in many coaching programs; This coaching program outshines them all. The coaching techniques (I’ve) learned over the past years in no way compares to the "value-add" techniques learned in this program. The skill building provided over this 8-week period is a wonderful learning experience. I would highly recommend this program to others.
Rose Tomlinson, Manager, Learning and Development, Prospera Credit Union
Module 1 (Foundations of Leadership Coaching) has provided me an excellent opportunity to reinforce the foundations of coaching, and practice and improve my coaching skills with an impressive cohort of participants from a similar professional background. These skills will be used in my everyday leadership, and I’ve also built my professional network across the country.
Jennifer Forrest, Vice President, Human Resources, Pembina Pipeline Corporation
One of the best leadership courses I have ever taken! I loved learning something new every week and being given time to put it into practice in coaching with my peers. There are two things that Tim said during the course that will stick with me for years to come: "We need to hold our employees capable" and "Is it time for resolution or a revolution?"
Roza Sabety, Senior Manager, Commercial and Retail Lending Services, ABCU Credit Union
My experience with the Maslow Centre for Executive Leadership was really positive. I grew in my coaching practice and I have been able to apply these concepts at work. The program allowed me to learn the mechanics of coaching, and provided ample opportunities to be coached and to coach others. I highly recommend this program for any leader or HR individual.
Jennifer Leaman, Manager, Leadership Development, Finning

upcoming programs
Executive Culture Coaching – July 20, 2022
Take a look at our complete calendar of upcoming certification programs.